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Our History

Helping patients since 1949...There's so much to see!

1975 sign editedwebAnchoring the north side of West Main Street, Valley Vision's presence has expanded over time from one building into three additional adjacent buildings. The 22 West Main Street building was built in 1875 by William Phillips, it was one of Walla Walla's first two-story commercial structures with the first section used as a tin shop. The clinic's most recent renovations improved the interior and exterior of their combined four buildings. While the expansion and subsequent remodels made room for state of the art equipment and technology, the Clinic held true to its roots in historical downtown Walla Walla. In fact, Valley Vision has been a leader and partner during the ongoing revitalization of the historical downtown district.

Valley Vision Clinic, a six-doctor optometric practice, has provided Eye Health Management and eyewear products for the Walla Walla Valley since 1949. The primary goal at Valley Vision Clinic is to provide unsurpassable vision care coupled with a friendly and warm environment for our valued patients.

VVC Builiding 1876 webIn 1973, Dr. Dennis Poffenroth joined the practice of Drs. Byron Friedman and Richard Winnett. The practice was then renamed to Valley Vision Clinic. In addition to Dr. Poffenroth, the following physicians joined the clinic in successive years: Dr. Kelly Cochrane (1983-2007), Dr. Luther "Lonnie" Ness (1987), Dr. Rebecca "Becky" Musick (1995-2012), Dr. Angela Ferguson (2000), Dr. Jeremy Beam (2004), Dr. Bradley Nielson (2008-2012), Dr. Richard Harrison (2012-2020), Dr. Justin Dalke (2015), and Dr. Chad Burton (2020). Dr. Ferguson's, Dr. Beam's, and Dr. Dalke's employment marked their return to Valley Vision, as each was either an employee or intern at the clinic during their college and professional schooling.

The Optical Department at Valley Vision boasts an impressive selection of spectacle lenses, contact lenses, frames, and sunglasses, all of which allow the Clinic's patients to customize their looks for work, fashion and play. The eight opticians have over 80 combined years of serving our patients' eyewear needs. Kendall Hatley, the optical department manager, who was selected as Washington State's Optician of the Year for 2006, has provided over 30 years of steadfast leadership in the optical side of the business.

Valley Vision has invested heavily in technology and diagnostic equipment, which allows the staff to offer advanced eye health management, most notably in the areas of glaucoma, cataract, diabetic and macular degeneration care. However, the primary goal of providing unsurpassed vision care could not be met without also providing superior customer service. The highly experienced staff at Valley Vision is friendly and knowledgeable and they excel in customer service.

Over the past 30 years, the clinic has grown in the number of employees. The employees, the greatest asset of the practice, have an average length of employment of eight years. With this mature, well-trained staff, the Clinic creates a setting in which patients experience a sense of confidence, familiarity and comfort. Anxieties that often arise in a medical setting vanish when an experienced and trusted employee offers a reassuring and fine-tuned explanation of a procedure or condition.

The staff also creates plenty of fun for fellow employees and clients by calling on the concepts of "The FISH Philosophy". With an occasional stuffed shark flying through the air they remind each other daily that it is important to "choose an attitude", to "have fun" and to "be there" for their clients. While feeding their team spirit daily, they simultaneously turn that energy outward to our patients, ensuring a superior patient experience at every visit.

Valley Vision has been voted the Valley's Best Vision Center in the annual Walla Walla Union Bulletin's readers' poll since 2005. In 2007, the Walla Walla Valley Chamber of Commerce selected Valley Vision as the "Large Business of the Year".

Rounding off Valley Vision's list of impressive best practices and standards is its commitment to community. The Clinic is proud to sponsor and donate to many local causes and events, including supporting high school and college sporting events, Little League, Children's Home Society, Walla Walla Symphony, YMCA's Peach Basketball Classic, Fort of Walla Walla Museum, and the Walla Walla Balloon Stampede. We also provide free vision screenings for school age children in the Walla Walla Valley.

Valley Vision is one of those local businesses of which we can all be proud. As the Clinic has grown over half a century, it has served the needs of Walla Walla's residents with the expansion and responsible development of four buildings in historic downtown, state of the art technology, a well trained and experienced employee base and a commitment to partnering with community organizations.

New patients are always welcome at Valley Vision Clinic, appointments may be scheduled by calling 509-529-2020. You may also make an appointment online.